Through Do Some Good's media partnerships, any stories you post on Do Some Good (or are tagged in and you approve) can also appear on local media sites across Western Canada and in Ontario! This is great reach and exposure for your brand or cause.
Note: Do Some Good is in active discussions with additional media partners across Canada and in the U.S. to expand our media offering. If you have strong partnerships with media companies, please contact our team at hello@dosomegood.ca so we can offer you even more value.
Quick Links:
Which Media Publications Your Post Will Appear In
Which media publications your story will appear in depends on the locations in your address book.
A quick way to see this list of media publications, is to go to the "News & Marketing" page in your Management Area. Right under the green "Post" button, you will see a hyperlink with the number of media sites your stories will appear in.
Click this hyperlink and you will see the list of media publications your story will appear in. Click any of the publication links to see some recently promoted stories.
How Media Promotion Works
Content Moderation
If your company is located in one or several media locations, and you post a story, our Do Some Good team reviews that post before it is promoted to local media sites.
Our team reviews stories for basic media criteria, including content quality, relevance, imagery and geographic fit. This human moderation step helps ensure that the stories being distributed to our media partners are appropriate and well suited for public amplification.
Promotion Criteria
Each media company has its own editorial rules about what it wants in a 'Good News' story. Our Do Some Good team uses the following criteria when deciding whether to promote a story to media sites or not:
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Photo Included. Did you know posts with images get 94% more views than those without? A high resolution picture will add visual appeal to your story. Square pictures work best for most media sites and are often preferred. You must include a photo in order for your post to be promoted to media sites.
- Post frequency. You can post as often as you like, but try and space out your stories by 1-2 days. Media partners want good news from diverse authors, so we will not promote several of your stories in the same day.
Where In the Publication Your Post Appears
When your post is promoted by the Do Some Good team, it appears in a "Do Some Good" section of the media site(s) where you are located (pulled from your address book). Here's an example of what promoted stories look like on a media site:
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