Seeing Your Stories on Local Media Sites

Through Do Some Good's media partnerships, any stories you post on Do Some Good (or are tagged in and you approve) can also appear on local media sites across Western Canada and in Ontario! This is great reach and exposure for your brand or cause. 

Note: Do Some Good is in active discussions with additional media partners across Canada and in the U.S. to expand our media offering. If you have strong partnerships with media companies, please contact our team at hello@dosomegood.ca so we can offer you even more value.

Quick Links:

• Which Media Sites Your Post Will Appear In
• How Media Promotion Works
  • Content Moderation
  • Where on the Media Site Your Post Appears 
• Best Practices

Which Media Sites Your Post Will Appear In

Which media sites your story will appear in depends on the locations in your address book.

A quick way to see this list of media sites, is to go to the "News & Marketing" page in your Management Area. Right under the green "Post" button, you will see a hyperlink with the number of media sites your stories will appear in. 

Click this hyperlink and you will see the list of media publications your story will appear in. Click any of the publication links to see some recently promoted stories.

How Media Promotion Works
 

1. The story is published on Do Some Good.

A story can be created by a business or organization, submitted by a community organization, or collected through a follow-up form or Story Generator. Stories intended for media amplification should include a strong image and be connected to the community where the impact occurred.

2. Do Some Good reviews the story.

Our team reviews stories for basic media criteria, including content quality, relevance, imagery and geographic fit. This human moderation step helps ensure that the stories being distributed to our media partners are appropriate and well suited for public amplification.

3. We promote it to the relevant media partner(s).

If the story meets the criteria, our team can promote it directly to the participating media property or properties that serve the relevant community or region. 

4. The story is published to the local media site.

Once promoted, the story is published on the relevant participating media site(s), including prominent homepage visibility, before continuing to live within the site’s Good News content as newer stories are published.

Where on the Media Site Your Post Appears

When your post is promoted by the Do Some Good team, it appears in three different places on the media site, but not all at the same time.

Home Page

Your story starts out on the home page of the media site. Here's an example of what promoted stories look like on the home page:

Single Story Page

You can click into any of the stories on the home page to view them individually and read the full story. Here's an example:

Good News Page

As new content is promoted to the home page of the media site, your story will roll over onto the Good News page, where a compilation of all good news stories can be found. Here's an example:

Best Practices

Tips for Media Promotion

Each media company has its own editorial rules about what it wants in a 'Good News' story. Our Do Some Good team uses the following criteria when deciding whether to promote a story to media sites or not:

• Photo Included. Did you know posts with images get 94% more views than those without? A high resolution picture will add visual appeal to your story. Square pictures work best for most media sites and are often preferred. You must include a photo in order for your post to be promoted to media sites. 
   
• Post frequency. You can post as often as you like, but try and space out your stories by at least a few days. Media partners want good news from diverse authors, so we will not promote several of your stories back to back. The best way to ensure your stories are properly spaced out is to schedule them using our easy scheduling features.