You know that your employees can be your biggest variable when it comes to building a customer's perception of your business. Ensuring they are well versed in your company's mission, vision, values and goals is critical to building a positive brand from the outside in.
You should be comfortable being loud and proud about your Good Company status! But how exactly do your staff go about sharing this with customers? Here's some great talking points for your staff to remember the next time they're asked about this recent distinction:
Talking Points for your Employees
Customer: What is Do Some Good?
Employee: Do Some Good is a local tech company that has created an online and mobile platform for people, causes and companies who want to make a difference in their community. Companies align their giving with causes their customers care about and engage their employees. Causes raise money and engage their supporters to give back through shopping and volunteerism. And, people explore opportunities to give their time and raise money through their everyday purchases.
Customer: I saw your Good Company sticker, card, social media post, etc., what is this all about?
Employee: We joined Do Some Good as a Good Company to show that we are dedicated to our local community. We are only as strong as our most vulnerable, and we all benefit when we assist the causes that support them. We believe that business can be a force good, and that in today's world we have to make a difference in our community to really consider ourselves successful.
Customer: How does the give-back offer system work?
Employee: It's super easy and only takes you (the customer) about 3 minutes and 3 steps to give back:
1. Download the Do Some Good app in the Apple or Google Play store. Login or create a profile (don't worry, you can fill out your personal profile details later if you want to)
2. Go to the Offers tab and find our company's offer.
3. Take a picture of your receipt (or Offer Redemption Certificate if applicable), enter the subtotal, and select the charity you want to donate to.
Customer: So by redeeming this give-back offer, am I paying more for my purchase?
Employee: No. The donation is made based off you purchase subtotal. You pay the same, and we donate a percentage (or fixed amount) of that to the cause you select.
Customer: This seems way too easy, what's the catch? Is this another ploy to get my information?
Employee: Honestly, no. Our company tracks the causes our customers care about, but none of your personal information is disclosed to us. We simply just want to know what our customers care about so we can continue to support what matters most to you. We believe in generosity and want to give our time, money and expertise to causes that matter to our customers.
Customer: Do 100% of the funds get sent to the organization I select?
Employee: Do Some Good requires that the charity raises $100 before they get paid out. Do Some Good need to allocate 10% of those funds for processing fees, however the remaining funds raised through shopping go directly to the causes they are allocated to. We pay Do Some Good for the redemptions our customers make, and in turn they take care of dispersing the funds.
Customer: I know of an organization that would love to get involved with this. What do they have to do/pay to get signed up?
Employee: For any non-profit, charity or community organization, the Do Some Good platform is FREE to use and get signed up for. Anything from registered national charities, to school PACS to sports teams can sign up and be a recipient of Offers. There's plenty of information at www.dosomegood.ca/home
Customer: I know of a for-profit business that would love to get involved with this. What do they have to do/pay to get signed up?
Employee: Good Companies pay a licensing fee based on features they want and their company size. It's best to get in touch with Do Some Good directly if they're interested. You can find all their contact information at www.dosomegood.ca/home